The designs created in accordance with the technology and the changing conditions of the time become the attraction point of the sportsmen and the amateurs that set their hearts on sports while the everyday changing and developing sports industry is offering new brands and new excitement to the sports fans.
Being designed by a professional team for Spor Dünyası Dış Tic A.Ş to become a new world brand, “Hattrick” is offering the sports technologies of the modern age.
Hattrick’s brand launching is empowered by the notions of ambition, style ownership and expertise. The three prong pitchfork in the logo represents ambition and power and advanced technology is used in designing and production phases.
Hattrick has been designed as a global brand. The brand managers shared the birth phase of the brand as follows: “We were thinking on a global brand to open up to the world. This brand should have a both universal and meaningful language. Hattrick has a meaning known by all people interested in sports. The term of “Hattrick” means the performance of a sportsman that obtained the targeted success three times consecutively and is used as a sports term. Therefore, we chose “Hattrick” as a name from hundreds of other names.
Targeting everybody interested in sports, Hattrick meets the sports fans by means of wide marketing network of Spor Dünyası Dış Tic. A.Ş. The brand managers relayed information on the sub components of the brand by saying, “While launching the brand, they worked with a professional team and created a different concept from other brands. Hattrick displays a powerful and consistent image with both its stand and corporate identity and confirms that Spor Dünyası Dış Tic. AŞ that it belongs to is a reliable and conscientious institution. The principles we have created related with Hattrick are so flexible that they will not restrict our designers and so clear that they will ensure the protection of the corporate image. In the meantime, the experience and knowledge accumulation of the institution Hattrick belongs to will ensure Hattrick brand go faster than expected.”
Having progresses paramountly in a short time with its designs aiming technology, comfort and health, Hattrick opens up it’s the doors of success and excitement for the professional and amateur sports people with its product groups.